There are many different factors why a leaflet distribution can either be a success or a failure. Undoubtedly one of the most important aspects of your leaflet distribution campaign is the design of your media.
Statistics show that the average resident spends 2 to 3 seconds glancing at non-addressed mail that makes its way through their door. Hence it goes without saying that with multiple forms of media entering residents doors daily, yours has to stand out to entice them to continue looking at it and eventually read through it .
What we would advise you therefore is before pursuing a leaflet/door drop campaign, spend enough time on ensuring that the design of your media is representative of your brand and company ethos from the material used, to the colours, the message and any images, all of this must be well thought out.
If this is a niggle for you or your marketing department then by all means contact us at LGG marketing and we’ll be more than happy to help. We have worked on and either designed or helped design thousands of different types of media from a standard A5 flyer, to business cards, posters, brochures, magazines, you name it we either have the expertise to do it ourselves or know where to source the expertise.