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Leaflet distribution is a cost effective marketing approach for restaurants & takeaway businesses

Whether you have a fast food franchise or a 5 star Michelin restaurant a door to door flyer campaign is a high exposure, low cost marketing method. If you want to promote your business and expand your customer base then our professional and reliable leaflet distribution teams can post your leaflet through letterboxes of local residents in London. 

There are many factors that go into a successful leaflet distribution campaign. A few key points to consider about your next campaign;

  • Informative – Layout and presentation of your menu or current specials is an essential part of your leaflet design. You want to promote your business by providing your potential customer with all the relevant information they need to make a decision in your favour.
  • Eye Catching – There is only a few moments to capture a residents attention and we recommend that your design has colour, high quality images and creative content to make sure your leaflet stands out and attracts the residents eye.
  • Call to Action – An obvious discount, sale, QR code or bonus feature on your leaflet will help boost your connection with the resident, because who doesn’t love a freebie or saving.  
  • Volume – Although it’s impossible to predict your return on investment a fundamental aspect is quantity. The more households receive your leaflet the better chance that you will receive a response. 
  • Repetition – You may rotate through a few set areas or hit the same location frequently to reenforce your brand and marketing message. With so much variety for a resident a constant reminder that your restaurant is waiting to produce delicious food helps build a loyal customer base.   
  • Cost – Posting leaflets door to door in London and surrounding counties is a strenuous job and it takes a lot of manpower to get your leaflets through letterboxes. Take a minute and consider how much you would need to be paid to be active on your feet all day to provide a good quality service and then do the maths. A cheap service often results in a poor campaign because no one will put in the effort required for pennies.     

We understand that every customer has a different budget and business plan so we’ll work together to create an optimal marketing strategy to maximise your potential return on investment and give you the best chance of success. Our tailored mapping software can generate a distribution area based on your boundary or radius around your store to ensure we’re targeting your desired clientele. Our leaflet distribution teams operate all over London and surrounding counties.  

If you’re interested in finding out how the team at LGG marketing can work with you then give us a call or send us an email and we will be happy to have a chat and work out the best approach for you.